Search Engine Optimization (SEO)
Niche Research
- Google Adwords Keyword Planner: https://adwords.google.com/KeywordPlanner
- README: http://moz.com/beginners-guide-to-seo/keyword-research
- Part of Moz Tools (some are free): http://moz.com/tools
- Moz blog on this topic: http://moz.com/blog/category/keyword-research
- Moz Keyword Tool: http://moz.com/tools/keyword-difficulty
- Yahoo Answers: http://answers.yahoo.com
- maybe http://www.keywordspy.com ($)
On-page Optimization
- Moz visual guide: https://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization
- Google: Search Engine Optimization Starter Guide
- ..and support.google.com/webmasters/answer/35624
- avoid keyword stuffing
- maybe Rich Snippets aka Structured Data
- Facebook’s OpenGraph
- Twitter Cards
- PageSpeed Insights
- Mobile-Friendly Test
Notifying Google
- XML Sitemaps
- create using raw code or generator
- post on site, then submit to Google
- or just use the WordPress Plugin
- http://www.google.com/addurl
- Excluding pages: robots.txt
WordPress Plugins
- Security: WordFence
- Analytics: Google Analytics for WordPress
- Social: AddThis or Sharexy or Social Media Widget
- Search Engine Optimization (pick ONE):
- WordPress SEO by Yoast: the gold standard
- All-In-One SEO Pack: slightly less complex
- If you aren’t using all-in-one or Yoast:
- Google XML Sitemaps (also hits Bing, Yahoo)
- Easy Facebook Share Thumbnail
Track Search Position
- http://www.whatsmyserp.com/serpcheck.php
- http://www.opensiteexplorer.org/
- http://www.prchecker.net/
- http://moz.com/google-algorithm-change
Google Analytics and Webmaster Tools
- HTML: instructions
- WordPress: Google Analytics for WordPress and Google Publisher Plugin